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Church & Dwight Going At Millennials Hard With Its Gummies

This article was originally published in The Rose Sheet

Executive Summary

Church & Dwight is reaching out to Gen Y with a splashy Vitafusion digital campaign across social media platforms including Instagram and YouTube, as well as music streaming site Pandora, Chief Marketing Officer Britta Bomhard said Sept. 4 at the Barclays Global Consumer Staples Conference in Boston. The company is also launching new packaging claiming “clinically proven absorption.”

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