Unilever Primes Mob Of New Brands To Be ‘Future Fit’ In Hyper-Fragmented World
This article was originally published in The Rose Sheet
Unilever’s growth focus will continue to be its core assets, but in a hyper-fragmented global marketplace the firm is escalating new brand creation, with more than a dozen in the pipeline. The firm’s Alan Jope, president of personal care, discusses.
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Jain, who oversaw Amazon’s core consumables business, will bring valuable competitive perspective to Unilever and lend his expertise to the firm’s ongoing digital transformation.
Currency headwinds drove a 5% decline in fiscal 2018 first-half turnover, but underlying sales growth was 2.7% excluding the firm’s now divested spreads business. In a challenging global environment, Unilever continues to bet on natural investments to propel growth in its beauty unit and others.
CEO Paul Polman took the occasion of Unilever's year-end earnings call to laud the firm’s 11 acquisitions and six new brand launches in 2017, calling Unilever’s portfolio evolution “unprecedented." Recent in-house innovations include Love Beauty and Planet, an environmentally and socially conscious brand aimed at millennials.