Unilever Primes Mob Of New Brands To Be ‘Future Fit’ In Hyper-Fragmented World
This article was originally published in The Rose Sheet
Executive Summary
Unilever’s growth focus will continue to be its core assets, but in a hyper-fragmented global marketplace the firm is escalating new brand creation, with more than a dozen in the pipeline. The firm’s Alan Jope, president of personal care, discusses.
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