HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Church & Dwight Sees ‘A Lot Of Runway’ In US For Batiste Dry Shampoo

This article was originally published in The Rose Sheet

Executive Summary

Market-leading Batiste is well-positioned for continued growth, given that 80% of women do not wash their hair every day and only 24% currently use dry shampoo. The brand’s US opportunity is particularly ripe, according to Executive VP and Chief Marketing Officer Britta Bohmard.

You may also be interested in...



Forever Flawless Diamond-Infused Eye Care; Vaseline Clinical Care; Intact Root Securing Complex; New Skin And Hair Care In Brief

Unwash launches eight new products to consumers short on time or water or simply wanting to break “the harsh cycle of traditional shampoo, condition, repeat,” while Daniel Alain introduces Intact Root Securing Complex to prevent shedding during at-home styling or salon services. Forever Flawless, MyChelle Dermaceuticals and Vaseline introduce new skin-care items across the pricing spectrum.

Church & Dwight Has International ‘Bright Spot’ In Q2, 'Huge Opportunities' For WaterPik

Firm's consumer products international business showed 6.9% organic growth to $176.1m on higher volume in personal care brands as investments in its export business pay off, says CEO Matthew Farrell. It expects further upside in its non-US business with opportunities to grow the WaterPik power toothbrush brand.

Church & Dwight Extends In Hair Care, Vitamins, Sizes Up Market For More

The health, personal and household care product firm in 2018 is adding "Naughty" and "Nice" choices to its Batiste dry shampoo line and probiotic versions of its Vitafusion adult and L'il Critter children's gummy vitamins. Both lines are among C&D's sales drivers, the 11 "power" brands that it projects nearly doubling in number through acquisitions.

Related Content

Topics

Related Companies

UsernamePublicRestriction

Register

RS121823

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel