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NAD Fed Up With ‘Confidentiality’ Cop-Outs; Are Advertisers ‘Hiding The Ball’?

This article was originally published in The Rose Sheet

Executive Summary

The National Advertising Division is weary of companies claiming confidentiality in its dispute resolution forum without adequately detailed cause or earnest efforts to meet the option’s requirements. A panel at the group’s annual meeting discussed the issue and steps advertisers should take to protect their competitive interests without compromising themselves or the self-regulatory system.

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