ASA Reinforces That Exceptions To Influencer #Ad Requirements Are Hard To Come By
This article was originally published in The Rose Sheet
The Advertising Standards Authority rejects brand ambassador Olivia Buckland’s argument that a May Instagram post touting W7 eyeshadows did not require a disclosure because she wasn’t acting on a specific request or contractual obligation with the company.
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The Competition and Markets Authority could pursue enforcement action based on findings from its investigation into leading social media influencers’ promotional activities, announced Aug. 16. The Federal Trade Commission has been focused increasingly on similar issues in the US.