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ASA clears Nurofen of misleading TV ad

This article was originally published in OTC Bulletin & The Rose Sheet

Executive Summary

Reckitt Benckiser’s (RB’s) UK television advertisement for Nurofen did not misleadingly imply that the product specifically targeted headache pain, the country’s Advertising Standards Authority (ASA) has ruled.


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ASA Clears RB Of Misleading UK Consumers In Two Nurofen Ads





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