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Analyse to win in cold season

This article was originally published in OTC Bulletin & The Rose Sheet

Executive Summary

“There is no definitive answer to when and where the cold and flu season will hit, but integrating predictive analytics into the planning process allows OTC companies to be more proactive in anticipating product demand and refining their strategies,” according to Vincent Bartkowiak, IQVIA’s global director of marketing for Consumer Health.

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