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Cruelty Free International’s China Entry Pilot Enrolls Edgewell’s Bulldog, Neal’s Yard Remedies

This article was originally published in The Rose Sheet

Executive Summary

Australian company Subtle Energies and UK-based 7th Heaven round out the group of cruelty-free cosmetics brands selected for participation in CFI’s pilot program, which organizers say is not only greasing the skids for aspiring China market entrants that want to avoid animal testing, but also spurring discussion about alternative testing methods.


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