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Petite ‘N Pretty Makeup For Kids As Young As Four? Opportunity Could Be Worth The Static

This article was originally published in The Rose Sheet

Executive Summary

The Los Angeles-area startup is taking heat for its name, messaging and apparent target audience, consisting of kids as young as four or five, particularly those with an Instagram following. The brand’s critics acknowledge that child influencers are an undeniable reality, and as Petite ‘N Pretty attests, they’re both highly effective and affordable.


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