Retailers Get Personal To Compete With E-commerce In Consumer Health
This article was originally published in The Pink Sheet & The Rose Sheet
Executive Summary
Traditional retailers including Kmart, Walgreens and CVS are responding to e-commerce threat by adopting technology and programs customized to shoppers’ preferences and lifestyles, says IRI Exec VP Robert Sanders. Consumer health firms are angling to find a place for their brands within the programs.
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