P&G Stretches ZzzQuil Sleep Brand Into Supplement Space With PureZzzs
This article was originally published in The Pink Sheet
Executive Summary
P&G will launch Vicks ZzzQuil PureZzzs in late February as a drug-free, melatonin-based sleep aid, CFO Jon Moeller says. P&G hopes to reach $4.5bn in e-commerce sales in 2018, up from $3bn in 2017.
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