P&G Goes Native In Acquisition That Aligns With Peltz' Recommendations
This article was originally published in The Pink Sheet & The Rose Sheet
P&G purchase of Native deodorants likely is approved by activist investor and potential board member Nelson Peltz, who has pushed the firm to invest in small and local brands as well as natural products. It could be first in a series of tuck-in deals to help the firm compete with e-commerce start-ups.
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Native deodorant "isn't a chemistry experiment," according to the newly acquired brand, which will expand P&G's deodorant portfolio with offerings for "consumers who have preferences to avoid certain ingredients," the firm says. In other news, Shiseido continues to sharpen its global business in accordance with its VISION 2020 strategy, while Cosmetics LK adds nail-care brand Prolana to its personal-care lineup.
Procter & Gamble says retailer pressure for the firm to lower product pricing to compete with e-commerce and private label is a “real but manageable” problem, while an industry consultant says four megatrends are dictating product prices and changing the way consumers think about consumer health products.
P&G says results from an independent tabulator indicate Trian Fund head Nelson Peltz is leading the firm's candidate, Ernesto Zedillo, in a board proxy vote by around 42,780 shares, or 0.0016% of total outstanding shares. But P&G says the vote count isn't completed.