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Coppertone ‘Assurance Assessment’ Anticipates Criticism From Sunscreen Reviews

This article was originally published in The Pink Sheet & The Rose Sheet

Executive Summary

Bayer shares results from a consulting firm's assessment of its operations, procedures and testing at the root of Coppertone SPF claims and other labeling aspects. The firm could get in front of a conversation that tends to arise this time of year regarding sunscreen safety, effectiveness and truthfulness in marketing.

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