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OTC Sleep Aid Sales Snooze As Consumers Wake Up To Alternatives

This article was originally published in The Pink Sheet

Executive Summary

Natural products cut into sales of OTC sleep aids as more consumers prefer naturals as non-addictive and not causing grogginess the following day, Kline & Co. research shows. OTC sleep aids posted 3.4% growth in 2016, down from 50% to 15% growth in recent years.

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