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Silka Marketer Scratches Monograph Claim Itch In NAD Review

This article was originally published in The Tan Sheet & The Rose Sheet

Executive Summary

In response to a National Advertising Division inquiry on efficacy claims challenged by Bayer Healthcare, the US subsidiary of Mexican firm Genomma Lab Corp. said some claims for its Silka athlete's foot treatment were discontinued "but continued to air due to a miscommunication in its marketing department."

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