Manufacturing, Advertising Coalition Tackles Digital Ad-Block Devastation
This article was originally published in The Pink Sheet
Executive Summary
P&G and Unilever work with Google and advertising experts worldwide to form the Coalition for Better Ads aiming for new online advertising standards. The coalition has not yet determined whether Google would provide better placement for ads complying with the standards.
You may also be interested in...
P&G Talks Digital, Shave Biz Strategy In Light Of Unilever’s DSC Buy
Many emerging e-commerce brands may merely be flash-in-the-pan phenomena, but P&G is investing significantly in e-commerce and digital marketing to “win mobile back,” according to CEO David Taylor. The firm also will continue to strengthen the mid and value tiers of its shave business, he said during a Q4 earnings call in which Unilever’s Dollar Shave Club acquisition was on a number of analysts’ minds.
Covert Digital Marketing Spreads At Expense Of Consumer Trust – FTC’s Brill
Health care product firms and other marketers targeting consumers’ digital devices must keep privacy concerns top-of-mind, says FTC member Julie Brill. Disclosing that they track personal data is crucial for companies to avoid a backlash from consumers, who already are turning to ad-blocking apps and programs.
Can You Reach Us Now? Mobile Connections A Must For OTC Sales Growth In Digital World
OTC drug marketers seeking a place in the emerging field of mobile pharmacies should have a multimedia digital platform that includes a strong mobile presence with an emphasis on holistic health, says Grey Healthcare Group, which assists firms in reaching health care consumers.