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P&G Supports Crest Sensi-Stop Strips Claims In More Than Name Only – NAD

This article was originally published in The Tan Sheet

Executive Summary

P&G’s Crest Sensi-Stop Strips emerge largely unscathed from a NAD review of claims made in ads and on product packaging. While GSK argued some claims were unsupported, including the product name, NAD determined P&G’s evidence supports claims of immediate relief and protection for up to one month.

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