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StriVectin Revises Ad With ‘Clear And Conspicuous’ Disclosure

This article was originally published in The Tan Sheet

Executive Summary

The National Advertising Division, reflecting FTC enforcement in 2014 on inadequate disclosures, scrutinized print advertising for StriVectin Intensive Illuminating Serum. The skin care firm will revise the ad to address NAD’s concerns about the disclaimer’s placement, clarity and conspicuousness.

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