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Merck KGaA ‘Consumer Centric’ Model Boosts Product Lines, Shapes R&D

This article was originally published in The Tan Sheet

Executive Summary

Merck KGaA launches additional OTC products from brands associated with doctors or behind-the-counter sales or that currently are Rx to yield double-digit organic growth. The German firm is soliciting consumer feedback to shape its R&D and improve its understanding of factors driving the OTC market.

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