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NaZura’s Lovidia Weight-Loss Supplement Strategy Focused On Brand Building

This article was originally published in The Pink Sheet Daily

Executive Summary

NaZura BioHealth, spun out from Elcelyx Therapeutics, will market its Lovidia weight-loss product in 2014 when it launches into the direct-response channel, before potential suitors get serious about acquiring the brand.

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NaZura’s Lovidia Weight-Loss Supplement Strategy Focused On Brand Building

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