U.K. Centrum Ad Review Sets High Bar For Gender-Specific Claims
This article was originally published in The Tan Sheet
Executive Summary
The U.K. Advertising Standards Agency says that while a television ad for Centrum multivitamins tailored to each gender did not make improper claims directly, the spot creates potential for consumers to believe it implies those claims.
You may also be interested in...
CSPI Expects Pfizer’s Centrum Claim Changes To Resonate Across Industry
Pfizer will discontinue advertising claims for Centrum Ultra Women’s and Silver Women’s multivitamin supplements for “breast health” and Centrum Ultra Men’s and Silver Ultra Men’s for “colon health.”
Ultrahuman Expands Wearable Medtech Production Into US After $35M Funding Round
Firm operating in London, India and United Arab Emirates says its “Ultra Factory” will open in Indiana within the next six months with end-to-end production based on its operational facility in India.
Ultrahuman Expands Wearable Medtech Production Into US After $35M Funding Round
Firm operating in London, India and United Arab Emirates says its “Ultra Factory” will open in Indiana within the next six months with end-to-end production based on its operational facility in India.