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Cirrus Earplugs Looks To OTC Sleep Aids For Partnership

This article was originally published in The Tan Sheet

Executive Summary

After becoming the leading seller of brand and private-label earplugs, Cirrus Healthcare Products’ further growth depends on expanding the market for its products. CEO Drew O’Connell says he is talking with OTC firms about co-marketing products, with OTC sleep aids as good potential candidates.

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