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Meda Keeps Traditional Geritol Formula, Tweaks Brand In Re-launch

This article was originally published in The Tan Sheet

Executive Summary

Meda Consumer Healthcare conducted extensive consumer research on Geritol after acquiring the vitamin supplement brand from GlaxoSmithKline in 2010. Its renamed Geritol Multivitamin SKU retains the original ingredient formulation and appeals to consumers seeking simplicity in the multivitamin space.

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