Congressional Energy Drink Report Pushes Voluntary Industry Actions
This article was originally published in The Tan Sheet
Legislators want energy drink makers to rein in their marketing and labeling practices, while pressing FDA and FTC to use existing regulatory authority against the products. History suggests legislation in this area would be hard-pressed to gain traction.
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Massachusetts legislation proposes age-restricting energy drink sales and says violating parties will face fines between $50 and $250. California bill would prohibit sales of weight loss and workout products to minors, as is already proposed in New York and Massachusetts.
The Council for Responsible Nutrition and the American Herbal Products Association amend guidelines and requirements for labeling and marketing caffeine-containing products, going beyond the law in response to congressional and public health complaints about the ingredient’s safety.
Monster Energy products will transition from supplement to conventional food labeling, in a sign that industry may be adapting to FDA’s draft guidance on liquid supplements that stirred controversy upon its publication in 2009.