PGT Licenses Swisse Wellness Line to Boost Supplement Stake
This article was originally published in The Tan Sheet
Executive Summary
The licensing deal expands P&G’s stake in the global $85 billion vitamin and supplement market, the “largest and fastest-growing segment in consumer health care,” says CFO Jon Moeller. Swisse Wellness leads vitamin, mineral and supplement sales in Australia, “one of the most developed VMS markets in the world.”
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