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Colgate Optic White Comparison To P&G Whitestrips Off Target – NAD

This article was originally published in The Tan Sheet

Executive Summary

NAD says Colgate provided “insufficiently reliable” evidence to support the claim “Same Whitening Ingredient As Strips” on packaging for Optic White toothpaste. But, the Council of Better Business Bureaus division finds Colgate supported a claim that Optic White “removes stains that non-whitening fluoride toothpastes do not.”

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