NACDS In Brief
This article was originally published in The Tan Sheet
Executive Summary
Aleve liqui-gels: Bayer's launch of Aleve liqui-gels demonstrates the growing popularity of the formulation on the market. The product, which contains naproxen sodium 220 mg, will make its marketplace debut in 20-, 40- and 80-count packages in January 2007, the firm announces at the National Association of Chain Drugstores Marketplace conference and tradeshow in San Diego, Calif. June 24-27. A TV and print ad campaign will support the launch, Bayer says. Aleve currently is available in tablets, caplets and gelcaps. Wyeth's Advil liqui-gels saw a 25% sales increased in early 2005, despite concerns about NSAID use (1"The Tan Sheet" July 25, 2005, p. 5)...
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New Products In Brief
At-home vaginal infection test: Combe Inc.'s Vagisil Screening Kit, an in-home testing kit to help women identify vaginal infections, hit store shelves earlier this month. Retailing for $16.99 at food, drug and mass merchandise stores, the product is intended for use by women experiencing itching, burning, unpleasant odor or unusual discharge. The kit contains two individually wrapped vaginal wands with pH paper to help a woman determine her type of infection. In 2006, Fem-V came out with a similar item in the form of a panty liner (1"The Tan Sheet" July 3, 2006, p. 10)...
Al-Sense panty liner device
Barr Pharmaceuticals subsidiary Duramed Pharmaceuticals has signed an agreement with Common Sense to develop Al-Sense, a panty liner that detects amniotic fluid. The medical device features a proprietary polymer-coated polyester strip designed to detect amniotic fluid, which could indicate a problem with a pregnancy. The parties are seeking approval of the device in the U.S. and Canada. Although the product would only be available by prescription, other firms have demonstrated an interest in using panty liners as a product delivery form. Fem-V recently announced the launch of its liner, which allows women to test for vaginal infection from their homes by measuring the pH level in vaginal discharge ("1The Tan Sheet" July 3, 2006, p. 10)...
Advil Liqui-Gel Sales Increase Despite NSAID Troubles
Second quarter sales of Wyeth's Advil Liqui-Gels increased 25% to $21.9 mil., even though the overall NSAID category decline led to weaker domestic sales of Advil-brand products