FDA promotes OTC safety
This article was originally published in The Tan Sheet
Executive Summary
United Health Foundation is teaming with FDA on a national health education campaign designed to promote safe use of OTCs. Targeted to women ages 25-60, print ads include a Q&A reminding OTC users to read and follow directions, avoid taking products with the same active ingredient and consult healthcare professionals in the event of side effects. The ads will appear in magazines such as People, Good Housekeeping and Ebony, as well as online news sources Yahoo!, AOL and ABCNews.com. The campaign echoes an OTC safety initiative launched by the agency last year (1"The Tan Sheet" Jan. 26, 2004, p. 8)...
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United Health Foundation is teaming with FDA on a national health education campaign designed to promote safe use of OTCs. Targeted to women ages 25-60, print ads include a Q&A reminding OTC users to read and follow directions, avoid taking products with the same active ingredient and consult healthcare professionals in the event of side effects. The ads will appear in magazines such as People, Good Housekeeping and Ebony, as well as online news sources Yahoo!, AOL and ABCNews.com. The campaign echoes an OTC safety initiative launched by the agency last year (1 (Also see "FDA Analgesic Safety Campaign Launches; Label Warnings Still In Progress" - Pink Sheet, 26 Jan, 2004.), p. 8).... |