Pepto-Bismol Cherry Flavor Marks First Line Extension In A Decade
This article was originally published in The Tan Sheet
Executive Summary
The debut of cherry-flavored Pepto-Bismol represents the first time the taste of the well-known stomach remedy has been changed in the product's hundred-year history, Procter & Gamble says
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“Pink” Christmas
Procter & Gamble gets into the holiday spirit with a new 30-second spot for Pepto-Bismol. Developed by Publicis Worldwide, the ad features Christmas elves performing the Pepto "symptom dance" established in a similar ad supporting the launch of cherry-flavored Pepto-Bismol earlier this year (1"The Tan Sheet" Aug. 30, 2004, p. 10). The dancing elves mimic symptoms the product is intended to treat (nausea, heartburn, indigestion, upset stomach and diarrhea). The commercial concludes with the tagline "pink does more than you think"...
Pepto pink pride
Procter & Gamble is donating 10 cents for every purchase of cherry-flavored Pepto-Bismol (up to $50,000) to the National Breast Cancer Foundation during October in honor of Breast Cancer Awareness Month. The foundation increases awareness of the disease and provides mammograms to women in need. Cherry Pepto-Bismol launched this spring (1"The Tan Sheet" Aug. 30, 2004, p. 10)...
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