Phytonutrients “Advance” Pharmavite’s New Four-Item Supplement Line
This article was originally published in The Tan Sheet
Executive Summary
Pharmavite's Nature Made Advanced line of vitamins and minerals will be packaged with a Denise Austin workout video and merchandised in a floor display to separate the products from the vitamin aisle, the Northridge, Calif.-based firm said
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Pharmavite spokesperson
Health and fitness personality Denise Austin will serve as spokeswoman for Pharmavite's Nature Made brand, firm says. Under terms of a one-year contract, Pharmavite will sponsor Austin's "Daily Workout" TV show on the Lifetime network and create a "20-minute Denise Austin wellness video that will be shrink-wrapped with [Nature Made] vitamin C and vitamin E" supplements, firm notes. Video/supplement packages will retail for $9.99...