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Herbalife Niteworks For Vascular Support Based On Nitric Oxide Research

This article was originally published in The Tan Sheet

Executive Summary

Herbalife will unveil its Niteworks dietary supplement powder mix - which contains a proprietary blend of L-arginine and L-citrulline for supporting vascular and circulatory health - at a June 17 event in New York

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Herbalife appointment

Michael Wisk named chief marketing officer for direct seller, Los Angeles-based firm announced July 21. Newly created position places Wisk in charge of worldwide marketing, including distributors, in 58 countries. Wisk, who most recently was VP-marketing for Nokia Mobile Phones for North and South America, will report to CEO Michael Johnson. Announcement follows recent appointment of former Pharmavite co-founder and CEO Henry Burdick as Herbalife vice chairman (1"The Tan Sheet" June 16, 2003, p.14)...

New Herbalife CEO

Michael Johnson succeeds Francis Tirelli as CEO effective April 14, direct marketer announces. Johnson is a 17-year veteran of Walt Disney Corporation, where he most recently served as president of Walt Disney International. Herbalife was taken private July 31 after acquisition by an investor group led by equity firms Whitney & Co., Golden Gate Capital, Herbalife senior management (1"The Tan Sheet" Aug. 5, 2002, In Brief). Tirelli resigned from CEO post in September to pursue other opportunities...

Herbalife Product Rationalization, PR Campaign Planned For 2002

Herbalife plans to implement 10 initiatives in 2002 to raise sales, improve profitability and increase consumer awareness of the company name





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