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USANA enters Mexico

This article was originally published in The Tan Sheet

Executive Summary

Direct marketer will "begin operations and selling products to new associates in Mexico" in Q1 2004, firm says March 4. "The opening of Mexico will give USANA a presence in each of the four largest direct sales markets in the world" and is "another important step in our global expansion efforts," President Dave Wentz says. USANA entered Taiwan in Q3 2002 and announced plans to expand into Korea in mid-2003 (1"The Tan Sheet" Feb. 10, 2003, p. 10)...

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