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Zila Saw Palmetto Inventory Loss Offset By Strong Ester-C Sales

This article was originally published in The Tan Sheet

Executive Summary

A roughly $300,000 decrease in the value of Zila's saw palmetto inventory negatively impacted the firm's fourth quarter earnings in fiscal 2002

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Zila Nutraceuticals Ad Spend Increase Aims To Enhance Ester-C Brand

Zila Nutraceuticals will increase advertising spending 30% in fiscal 2004 to broaden awareness of its Ester-C branded vitamin C ingredient among consumers and retailers

Sales & Earnings In Brief

CNS: Fiscal 2004 revenue expected to increase 10%-13% to $85 mil.-$90 mil., President & CEO Marti Morfitt tells analysts during March 20 conference call. Morfitt projects sales growth should come from four areas noting CNS' domestic Breathe Right nasal strip, FiberChoice businesses will increase 2%-4%, while international sales should rise 10%-18%. CNS anticipates Breathe Right Snore Relief Throat Spray, which launched in mid-2002, will grow another $1 mil.-$3 mil. in sales over FY 2003, and the firm's new Breathe Right Vapor Shot! vaporizer is expected to add $4 mil.-$7 mil. in new product revenue (1"The Tan Sheet" March 17, 2003, p. 19). CNS plans to increase domestic Breathe Right ad expenditure by 10% to $22 mil., to be "split between our snoring message and our nasal congestion message," Morfitt says...

Zila Ester-C Ad Campaign Features Radio, TV Spots Debuting This Fall

Zila, Inc. division Inter-Cal Nutraceuticals will launch a nine-month national advertising campaign this fall for its Ester-C supplement ingredient

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