HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Rembrandt Powers Into New Toothpaste Category With Electric Brush Formula

This article was originally published in The Tan Sheet

Executive Summary

Den-Mat's Rembrandt Power Brush Whitening Gel aims to fill a gap in the toothpaste category as the first premium whitening formula designed to be used with an electric toothbrush, the company said

You may also be interested in...

Rembrandt Whitening Wand Takes Cue From Cosmetics Counter

Den-Mat's Rembrandt Whitening Wandfeatures a "touch-up" angle to find a new niche in the increasingly competitive tooth-whitening market

Rembrandt 3-in-1 Targets Wider Consumer Base With Lower Price Point

Rembrandt 3-in-1, a combination product comprising a whitening toothpaste, bleaching gel and whitening rinse, is positioned to attract a wider consumer audience than other Rembrandt items due to its lower price point, Den-Mat said.

People In Brief

Perrigo promotes in pricing, planning





Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts