Rembrandt Powers Into New Toothpaste Category With Electric Brush Formula
This article was originally published in The Tan Sheet
Den-Mat's Rembrandt Power Brush Whitening Gel aims to fill a gap in the toothpaste category as the first premium whitening formula designed to be used with an electric toothbrush, the company said
You may also be interested in...
Den-Mat's Rembrandt Whitening Wandfeatures a "touch-up" angle to find a new niche in the increasingly competitive tooth-whitening market
Rembrandt 3-in-1, a combination product comprising a whitening toothpaste, bleaching gel and whitening rinse, is positioned to attract a wider consumer audience than other Rembrandt items due to its lower price point, Den-Mat said.
Perrigo promotes in pricing, planning