Enfamil LIPIL Future “Unique Blend” Claims Should Be Clarified, NAD Says
This article was originally published in The Tan Sheet
Executive Summary
Mead Johnson should clarify future marketing claims forEnfamil LIPIL to avoid the implication it is the only infant formula on the market fortified with fatty acids DHA and ARA, the National Advertising Division of the Council of Better Business Bureaus says in a recent decision