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Centrum Line Controls Over One-Third Of Multivitamins Category In 2000

This article was originally published in The Tan Sheet

Executive Summary

Whitehall-Robins' Centrum Performance multivitamin/herbal supplement capped off its first year on the market with sales of $28 mil. and a sixth place ranking among top brands in the multivitamin category in 2000, according to data from Information Resources, Inc. (Chicago).
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