Prolab
This article was originally published in The Tan Sheet
Executive Summary
GNC to carry more than 20 Natrol sports nutrition products for first time, manufacturer announces May 22. Prolab gondola display will be used at retail chain's 4,500 stores under multi-year deal, which Natrol expects to be first stage of long-term relationship with GNC. Ads will note availability of Prolab supplements at GNC outlets and brand's logo will be featured in GNC's NASCAR sponsorship promotions. Natrol, which hopes to attract more casual exercisers in addition to dedicated athletes, says new products, such as EcdyVone anabolic accelerator slated for summer debut, will be highlighted. Products will accompany GNC store brands and offerings from other marketers, such as Twinlab and Weider - both of which have reported declining sales to GNC stores (1"The Tan Sheet" April 9, p. 7 and 2Jan. 15, p. 12)
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