McNeil Motrin Migraine Pain, Aflexa Supplement National Ads Breaking Soon
This article was originally published in The Tan Sheet
McNeil Consumer Healthcare's Motrin Migraine Pain is reaching food, drug and mass store shelves now; the product began shipping nationwide April 5.
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Flexagen, a glucosamine/chondroitin joint care supplement, will be backed by a national TV and print ad campaign breaking in July, Whitehall-Robins announced at the National Association of Chain Drug Stores Marketplace in New Orleans June 25-28.
Upcoming marketing efforts accompanying the introduction of Whitehall-Robins' Advil Migraine Liqui-Gels likely will attempt to differentiate the product from its migraine-specific competitors by emphasizing the analgesic's speedy delivery form.