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Nature's Way

This article was originally published in The Tan Sheet

Executive Summary

Supplement firm's first children's vitamin, VitaPals, are shaped like a puppy's head and come in "tangy orange" flavored vitamin C tablets and "juicy grape" multis. The non-caryogenic vitamins are available in 60- and 120-counts as well as a combination pack that includes a 60-count of each and a stuffed puppy toy. VitaPals began shipping in late March. The firm additionally is introducing its Fisol enteric-coated fish oil softgels containing 150 mg eicosapentanoic acid and 100 mg docosahexanoic acid, as well as Primadophilus Reuteri, a probiotic supplement (1see story, p. 10)

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