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Probiotic Category Expanding With New Product Launches

This article was originally published in The Tan Sheet

Executive Summary

The recent enthusiasm for probiotics as a promising growth area appears to be on the rise as several companies, including Nature's Way, Wakunaga of America, Enzymatic Therapy and Jarrow Formulas, introduced new products at the Natural Products Expo West in Anaheim, Calif. March 23-26.

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Nature's Way

Supplement firm's first children's vitamin, VitaPals, are shaped like a puppy's head and come in "tangy orange" flavored vitamin C tablets and "juicy grape" multis. The non-caryogenic vitamins are available in 60- and 120-counts as well as a combination pack that includes a 60-count of each and a stuffed puppy toy. VitaPals began shipping in late March. The firm additionally is introducing its Fisol enteric-coated fish oil softgels containing 150 mg eicosapentanoic acid and 100 mg docosahexanoic acid, as well as Primadophilus Reuteri, a probiotic supplement (1see story, p. 10)

Wakunaga

The Kyolic garlic supplement maker is launching a new line of dietary supplements including Echinacea-Go!, Ginseng-Go!, St. John's Wort-Go! and Una De Gato-Go! The one-per-day capsules will be sold in most outlets that carry the Kyolic brand. Suggested retail prices range from $9.99 for a 60-count bottle of the St. John's wort product to $24.99 for the 60-count yeast, sodium and dairy-free ginseng extract product. No ads are planned for the new line. Mission Viejo, Calif.-based Wakunaga of America is one of the first NNFA member companies to be certified under the association's new GMP program (1see story, p. 16)

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