This article was originally published in The Tan Sheet
Company to acquire SDV, Rexall Sundown's mail order vitamins and supplements business, firms announce March 24. SDV is the latest of about a dozen NBTY acquisitions of mail order nutritionals companies since 1986, the firm says. The sale is expected to clear regulatory hurdles and be completed in mid-April. SDV will be folded into NBTY's Puritan's Pride/Puritan.com business over the next two to three years, but the SDV brand will be retained for its products. SDV sales for the second quarter ended Feb. 29 were roughly $3 mil., a slight decline from the year-ago period but consistent with the division's performance since 1998, Rexall says (1"The Tan Sheet" March 27, p. 8)
You may also be interested in...
Combined Royal Numico/Rexall Sundown operations regard their potential for private label sales in the U.S. mass market to be "very high," the firms reported during a May 1 teleconference. Numico and Rexall have little presence in U.S. private label now but appear to be pondering it for the future despite the traditional low margins of the products.
Rexall Sundown's direct sales division, Rexall Showcase International, has filed suit against the state of Florida to protect the confidentiality of trade secrets it believes will be made public during a probe of the company's business practices.
Osteo Bi-Flex, Metab-O-Lite and the recently acquired Met-Rx business led Rexall Sundown to a 27% sales jump in the fiscal second quarter ended Feb. 29, the firm announced March 23.