Altus Phytrol-Enriched Foods Are GRAS, Cantox Report Finds
This article was originally published in The Tan Sheet
Executive Summary
Altus Food Company likely will launch a line of functional foods and beverages containing Forbes Medi-Tech's Phytrol tall oil phytosterols in the first quarter of 2001.
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Sterol/stanol ester spreads
McNeil Benecol and Lipton Take Control sales rose 31% and 14.4%, respectively, in 2000, according to Chicago-based IRI. Stanol ester-containing Benecol posted sales of $26.7 mil. for year, while Take Control recorded sales of $19.3 mil. in food, drug and mass outlets. Lipton's Take Control Light generated sales of $9.7 mil. Cholesterol-lowering functional foods soon may face added competition from Altus Foods, which is launching a line of Phytrol-based products developed by Forbes Medi-Tech; Reducol-maker Novartis also has petitioned FDA to allow cholesterol-reduction claims for phytosterol substances to be more flexible (1"The Tan Sheet" Dec. 11, 2000, pp. 3-5)
Forbes Medi-Tech
Phytrol tall oil phytosterols manufacturer signs $19.8 mil. joint venture with Pasadena, Tex.-based Chusei for construction and operation of a manufacturing facility capable of producing up to 1,000 metric tons of phytosterols annually. The facility is slated for completion in late 2001. In November, Forbes announced plans to increase its manufacturing capacity for commercial-scale production of Phytrol (1"The Tan Sheet" Dec. 11, 2000, p. 3). Three or four Phytrol-enriched foods are expected to launch in North America and overseas by April