Secret Gentle Care Claims Wetness, Mildness Superiority Over Dove
This article was originally published in The Tan Sheet
Executive Summary
Secret Gentle Care print ads compare the antiperspirant/deodorant's mild, yet effective protection to that of Chesebrough-Pond's Dove antiperspirant. Procter & Gamble claims the Secret line extension is "gentle on sensitive skin," yet "stronger than Dove."
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