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W-L Listerine, Halls Post Strong Sales Growth In 1999

This article was originally published in The Tan Sheet

Executive Summary

Warner-Lambert's Listerine mouthwash recorded sales of $487 mil. in 1999, a 13% gain over the prior year, the company announced Jan. 19. The brand's healthy performance reflects the marketing and development commitment shown by W-L throughout the year.

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