HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Chattem Sunsource Digestive Enzymes Supplement To Debut In February

This article was originally published in The Tan Sheet

Executive Summary

Chattem is planning to market its Sunsource Omnigest dietary supplement with seven digestive enzymes "more like an OTC" by using certain antacid monograph claims as structure/function claims.

You may also be interested in...



Dexatrim Natural Introduction Backed With $15 Mil. TV/Radio Campaign

TV and radio advertising for Dexatrim Natural Dietary Supplement highlights the product's "dual action" of curbing appetite and helping burn fat by speeding the body's metabolism, Chattem claims.

Certain OTC Drug Monograph Claims May Be Structure/Function Claims - FDA

Some OTC drug monograph claims may be acceptable dietary supplement structure/function claims, FDA concludes in the final rule on supplement claims criteria published in the Jan. 6 Federal Register. However, others would be disease claims if used on supplement products, the agency adds.

Chattem Flexall Quik Gel TV Ads/FSI Highlight "No Mess" Formula

The "revolutionary grease-free formula" of Chattem's new Flexall Quik Gel is highlighted in TV commercials and print support that broke Dec. 5. Three 15-second spots featuring future NFL Hall of Famer Joe Montana, the brand's spokesman, will run for three months on spot, cable and syndicated TV.

Related Content

Topics

UsernamePublicRestriction

Register

RS133228

Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel