Chattem Sunsource Digestive Enzymes Supplement To Debut In February
This article was originally published in The Tan Sheet
Chattem is planning to market its Sunsource Omnigest dietary supplement with seven digestive enzymes "more like an OTC" by using certain antacid monograph claims as structure/function claims.
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TV and radio advertising for Dexatrim Natural Dietary Supplement highlights the product's "dual action" of curbing appetite and helping burn fat by speeding the body's metabolism, Chattem claims.
Some OTC drug monograph claims may be acceptable dietary supplement structure/function claims, FDA concludes in the final rule on supplement claims criteria published in the Jan. 6 Federal Register. However, others would be disease claims if used on supplement products, the agency adds.
The "revolutionary grease-free formula" of Chattem's new Flexall Quik Gel is highlighted in TV commercials and print support that broke Dec. 5. Three 15-second spots featuring future NFL Hall of Famer Joe Montana, the brand's spokesman, will run for three months on spot, cable and syndicated TV.