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MotherNature.com Board Approves Liquidation Plan

This article was originally published in The Tan Sheet

Executive Summary

MotherNature.com's board of directors has decided to cease operation "as an independent enterprise indefinitely" due to limited growth potential and availability of financing.

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MotherNature.com returns

Health, wellness Web site relaunches Dec. 19 following acquisition of intellectual property, brand name, remaining inventory by Naturalist.com. Firm is "cash flow positive," Naturalist says, noting it has revamped MotherNature's business strategy by outsourcing operations, shifting focus to online marketing, revitalization of customer base. MotherNature announced plan to liquidate company in November 2000 (1"The Tan Sheet" Nov. 13, 2000, p. 18)...

vitacost.com

Acquisition of four online health product vendors will lead to $7.2 mil. in 2001 revenues, twice the firm's 2000 level, Boynton Beach, Fla.-based e-tailer predicts Feb. 13. Purchased from Los Angeles-based marketer Omni Nutraceuticals in a stock trade deal, sites include Warner-Lambert-seeded HealthShop.com, Healthzone.com, Smartbasics.com and Vitamindiscount.com. Added sites will provide access to 240,000 new customers, firm says. Vitacost had been rebuffed from its offers to merge with now-defunct MotherNature.com (1"The Tan Sheet" Nov. 13, 2000, p. 18)

MotherNature.com

Online natural product retailer's shareholders approve plan to liquidate and dissolve company, MotherNature announces Nov. 30. Firm intends initially to distribute liquidation assets to shareholders by the end of the year. The board of directors unanimously voted to discontinue operations Nov. 7 due to limited growth potential and availability of financing (1"The Tan Sheet" Nov. 13, p. 18)

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