HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Colgate Total Plus Whitening Ads Breaking January

This article was originally published in The Tan Sheet

Executive Summary

Colgate-Palmolive plans to launch a television and print ad campaign in January to support the introduction of Colgate Total Plus Whitening, the second line extension to the multi-indication toothpaste brand.

You may also be interested in...



Listerine Toothpaste Spin-Off Makes "Essential" Anti-Gingivitis Claims

Listerine Essential Care toothpaste, formulated with the same active ingredients used in Listerine mouthwash, is the company's first toothpaste to make anti-plaque and anti-gingivitis claims, according to Warner-Lambert Consumer Group.

Colgate Three-Year Product Pipeline Includes 100+ Screened Items

Almost 60% of Colgate-Palmolive's 1999 U.S. sales came from products launched in the last five years, Colgate Executive Vice President & North America President Ian Cook reported at a Morgan Stanley Dean Witter conference in New York City Nov. 9.

Colgate Total Whitening Extension Set For Late Fourth Quarter

Colgate-Palmolive's new product program helped propel North American sales 11% to $591.6 mil. for the third quarter, the company announced during an analysts conference call Oct. 24.

Related Content

Topics

UsernamePublicRestriction

Register

RS133365

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel