Whole Foods' Amrion Business Future Weighed
This article was originally published in The Tan Sheet
Executive Summary
Amrion may be on the selling block due to a soft supplements market and unfavorable investment results. The supplement manufacturer and direct marketer's parent company, Whole Foods Market, retained the investment banking firm Dain Raushcer Wessels to help it consider "strategic alternatives."
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Amrion shut-down
Parent company Whole Foods reports $49 mil. total loss from ailing supplement business operations in fourth quarter ended Sept. 24. Discontinued Amrion operations account for $9 mil. of the loss, Chairman & CEO John Mackey tells analysts Nov. 21, noting the company is seeking a buyer for the failed business. Whole Foods retained an investment firm to explore "strategic alternatives" for Amrion in late October (1"The Tan Sheet" Nov. 6, p. 6)
WholePeople.com, Amrion Web Business Merged With Gaiam.com
A new plan to restructure Amrion will bring profitability to the struggling dietary supplement direct marketer "by the end of fiscal year 2001," parent company Whole Foods Market predicted.
WholePeople.com Launch Aims To Revive Struggling Amrion Business
Whole Foods Market remains "optimistic" that the recent sluggish performance of its former Amrion subsidiary can be reversed with new marketing support under the WholePeople.com e-commerce venture.