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PharMore.com Co-Branded Web Site Partners More.com With Retail Chain

This article was originally published in The Tan Sheet

Executive Summary

More.com and discount drug chain Phar Mor are embarking upon a new model of "clicks-and-mortar" cooperation with the July 11 premiere of the co-branded PharMore.com Web site.

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Second quarter revenue rose 25% to $7.2 mil., the San Francisco-based e-tailer announces Aug. 7. Half of sales came from repeat customers and average order size was $41, more.com says. The site's ComfortLiving.com store enjoyed a 69% sales jump. More.com recently partnered with discount drug chain Phar Mor to create PharMore.com, a joint venture founded on a revenue-sharing arrangement (1"The Tan Sheet" July 17, p. 17)

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