WholePeople.com Launch Aims To Revive Struggling Amrion Business
This article was originally published in The Tan Sheet
Executive Summary
Whole Foods Market remains "optimistic" that the recent sluggish performance of its former Amrion subsidiary can be reversed with new marketing support under the WholePeople.com e-commerce venture.
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WholePeople.com, Amrion Web Business Merged With Gaiam.com
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WholePeople.com
Whole Foods Market announces Jan. 14 the formation of WholePeople.com, an e-commerce company offering products such as nutritional supplements, herbals and alternative/holistic health care items. WholePeople has issued $35 mil. in common stock to the venture capital firms Oak Investment Partners, Invesco Private Capital, North Castle Partners and Essex Woodlands Health Ventures in exchange for a 22% minority interest in the company. Whole Foods, which owns the supplement firm Amrion, initially created WholePeople as a subsidiary